I found this great article about rebranding. After 10 years, I should probably seriously think about that! I had so many plans and ideas then, life must have gotten in the way. I need to rethink everything using tools that I have found while taking this class. So, if you are wanting to start your blog again, let's explore together!
First, why rebrand? I've changed, my purpose has changed, my family has grown. When I have filled in those blanks, it will be easier to do the rest. What has changed for you? What are your reasons? Or do you want to freshen up things? Need help? Great infographic here.
Next, what to do... What to do... Let's plan! What is your purpose and how are you going to get there? What research will you need to do? And as always, be detailed in your thoughts to keep on track. No vagueness, it's hard enough to remember what to cook for dinner than having to rethink the details and thoughts.
Then there is content. Are you going to switch it up? If your purpose has changed, your content should reflect that. You could have a plan for each platform.
And lastly, don't procrastinate. Explore, try different media, what are you interested in? Takes some soul searching, but this is the hardest part, we can do it!! In the meantime, scroll through some posts, and see what my family was doing 12-13 years ago!
https://www.entrepreneur.com/article/312270
https://inkbotdesign.com/rebranding-strategies/
Photos from Free Images - Millions of public domain/cc0 photos and clipart
